The Visual Branding Solutions Blog

Using Digital Signage for Your Brand and Business

Posted by Roger Carroll on Tue, Apr 28, 2020 @ 10:00 AM

Digital Signage can be used for entertainment, messaging, advertising, and creates an experience for the customer. It can also boost your brand and business, but can digital signage increase your business revenue? According to the Small Business Administration (SBA), “cites signs as the most effective, yet least expensive form of advertising for the small business. More specifically, with an LED sign in a typical American town, the cost per thousand impressions is as little as $0.74 — compared to over $22.00 for a newspaper ad. Numbers like that add up in a hurry.”

F. Muhammad from Pixabay

 

Your Digital Signage Options
Whether you are a large corporation or a small business, you have many options for digital signage. Examples of companies who utilize digital signage would be airports, hospitals, universities, museums and more! 

Image by Gerd Altmann from Pixabay Touch Screen
The advantage of having Digital Signage is being able to change your message as often as you want using static text, crawling text, still photos, live streaming, graphics only, news, sales, pre-recorded video, and more. You can have multiple displays throughout your building or just one screen in a small office. You have digital options!

 

Contact Cowtown Graphics & Signs to find out more about the type of equipment need for your digital sign options. Our team of experts can assist you, your engineers, or work with your design team to come up with your digital branding options. Call us today for a proposal 817-446-6000

lobby signs guide

Tags: Cowtown Signs, Environmental Graphic Design, Marketing Strategy, digital signage