Who needs roof signs? Fort Worth niche retailers who have to advertise that they are open year-round! Case in point is Magic Etc. Located at 2007 North Forest Park Boulevard – put this in your GPS, not MapQuest – this store specializes in theatrical props and products. In fact, this store has been in business at this location for the last three decades. To attract shoppers, the store’s owner had installed a double-sided billboard on the roof of the venue. Over the course of the years, the sign had aged and needed an upgrade.