The Visual Branding Solutions Blog

Using Digital Signage for Your Brand and Business

Posted by Roger Carroll on Tue, Apr 28, 2020 @ 10:00 AM

Digital Signage can be used for entertainment, messaging, advertising, and creates an experience for the customer. It can also boost your brand and business, but can digital signage increase your business revenue? According to the Small Business Administration (SBA), “cites signs as the most effective, yet least expensive form of advertising for the small business. More specifically, with an LED sign in a typical American town, the cost per thousand impressions is as little as $0.74 — compared to over $22.00 for a newspaper ad. Numbers like that add up in a hurry.”


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Tags: Cowtown Signs, Environmental Graphic Design, Marketing Strategy, digital signage

Do You Want To Grow Your Business?

Posted by Roger Carroll on Fri, Apr 24, 2020 @ 09:00 AM

The face of your brand and business is a sign, a logo, and is the first thing a customer sees when it comes to your brand and business. That’s right; a great looking sign or logo is a significant piece of marketing collateral. A great sign can grow your brand and business because it is that important. It is a great way to build trust and stay top of mind when it comes to your customers. That’s right, and a shabby looking sign erodes the confidence in the customer. In the back of their minds, they see that old sign, and they believe if you don’t care about what your signage looks like, you probably won’t take care of your customer.

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Tags: IT Company lobby signs Fort Worth, Iluminated Sign Repairs Fort Worth, Marketing Strategy, Growing Your Business

We Are Here. We Stand with You.

Posted by Amanda Taylor on Thu, Apr 16, 2020 @ 04:59 PM

In the words of Alice Heiman of Alice Heiman, LLC who states: "Out of chaos can come innovation. Leaders can become better leaders; workers can become better at their jobs. Together we can innovate better ways to do things and stop the syndrome of ‘This is the way we've always done it.’ It's a good time to take a fresh approach." 

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Tags: Environmental Graphic Design, Marketing Strategy, Social Distancing

Finding Your Way Around Using Wayfinding Signage

Posted by Amanda Taylor on Mon, Apr 13, 2020 @ 09:00 AM

Did you know that 61% of consumers failed to locate a business from the lack of signage or even bad signage, according to the Sign Research Foundation.

Has this ever happened to you? If so, there is a solution and it's called Wayfinding Signage. Do you know what Wayfinding Signage is? 


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Tags: Interior directional signage Fort Worth, Wayfinding Signs North Texas, Environmental Graphic Design, Marketing Strategy

Refacing Your Signage: A Great Marketing Strategy

Posted by Roger Carroll on Thu, Apr 09, 2020 @ 11:00 AM

Did you know that “… Signage trumps radio, internet and newspapers.”? according to research completed by (Kellaris, Ph.D. & Womack, 2014) pg.5

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Tags: DFW Sign Installation Aerial Bucket Truck, DFW Sign Repairs Aerial Bucket Truck, Refacing Signage, Finding Signage, Marketing Strategy