The face of your brand and business is a sign, a logo, and is the first thing a customer sees when it comes to your brand and business. That’s right; a great looking sign or logo is a significant piece of marketing collateral. A great sign can grow your brand and business because it is that important. It is a great way to build trust and stay top of mind when it comes to your customers. That’s right, and a shabby looking sign erodes the confidence in the customer. In the back of their minds, they see that old sign, and they believe if you don’t care about what your signage looks like, you probably won’t take care of your customer.
