Are monument signs effective for business owners? Statistics show 50 percent of new customers choose a business because of outdoor signs. Onsite signs are also equal to 24 full page ads in your local newspaper—and newspaper ads are expensive. In addition, outdoor signs costs approximately $.02 cents per 1,000 views and more consumers see signs than ads on television. Here are the top seven business benefits of outdoor sign advertising for all business owners in Fort Worth, Texas.