The Visual Branding Solutions Blog

Using Digital Signage for Your Brand and Business

Posted by Roger Carroll on Tue, Apr 28, 2020 @ 10:00 AM

Digital Signage can be used for entertainment, messaging, advertising, and creates an experience for the customer. It can also boost your brand and business, but can digital signage increase your business revenue? According to the Small Business Administration (SBA), “cites signs as the most effective, yet least expensive form of advertising for the small business. More specifically, with an LED sign in a typical American town, the cost per thousand impressions is as little as $0.74 — compared to over $22.00 for a newspaper ad. Numbers like that add up in a hurry.”


Read More

Tags: Cowtown Signs, Environmental Graphic Design, Marketing Strategy, digital signage

We Are Here. We Stand with You.

Posted by Amanda Taylor on Thu, Apr 16, 2020 @ 04:59 PM

In the words of Alice Heiman of Alice Heiman, LLC who states: "Out of chaos can come innovation. Leaders can become better leaders; workers can become better at their jobs. Together we can innovate better ways to do things and stop the syndrome of ‘This is the way we've always done it.’ It's a good time to take a fresh approach." 

Read More

Tags: Environmental Graphic Design, Marketing Strategy, Social Distancing

Finding Your Way Around Using Wayfinding Signage

Posted by Amanda Taylor on Mon, Apr 13, 2020 @ 09:00 AM

Did you know that 61% of consumers failed to locate a business from the lack of signage or even bad signage, according to the Sign Research Foundation.

Has this ever happened to you? If so, there is a solution and it's called Wayfinding Signage. Do you know what Wayfinding Signage is? 


Read More

Tags: Interior directional signage Fort Worth, Wayfinding Signs North Texas, Environmental Graphic Design, Marketing Strategy

Monument Signs and Branding Your Business

Posted by Roger Carroll on Fri, Apr 03, 2020 @ 04:39 PM

According to, “ … 61% of Americans failed to find a business because the sign was too small or unclear.”

If you’re looking at building a monument sign for your business, you’ve come to the right blog! But you may or may not know what a monument sign is? A monument sign is an on-premise free-standing sign that’s mounted on a pole close to the ground. They’re used for informational, and/or directional signage for office buildings, multi-family housing, hospitals, medical facilities and for branding your business! 

Read More

Tags: Fort Worth Monument Signs, Fort Worth Outdoor Signs, Building Sign Installation Fort Worth, Environmental Graphic Design

What is Environmental Graphic Design?

Posted by Roger Carroll on Tue, Mar 31, 2020 @ 11:51 AM

Environmental Graphic Design is a design concept that began 40 years ago. This methodology has many design disciplines and concepts using color, graphics, typography, wayfinding signage and shapes that intertwine the visual/psychological aspects of communication, connecting people to places, creating an experience on a visceral level.

Read More

Tags: Wall Murals Fort Worth, Window Graphics Fort Worth, Wayfinding signs Fort Worth, Directional Signs Fort Worth, monument signs Fort Worth Texas, Environmental Graphic Design, Landscape Environmental Graphic Design