The Visual Branding Solutions Blog

We Are Hiring!

Posted by Roger Carroll on Fri, May 22, 2020 @ 02:57 PM

We Are Hiring!

Cowtown Graphics & Signs is hiring! We are growing by leaps and bounds, and looking for an experienced Project Manager with a creative background. Please forward this message to anyone you know who may fit the criteria for this position.

Read More

Tags: Cowtown Signs, Cowtown Graphics and Signs, We Are Hiring!

OHSA Requirements and Safety Signs

Posted by Roger Carroll on Thu, May 21, 2020 @ 09:00 AM

Let us start with the definition of safety. Safety is: The condition of being protected from or unlikely to cause danger, risk, or injury.

Read More

Tags: Cowtown Signs, Safety Signs, OSHA, Signs

Safety Signs and Guidelines

Posted by Roger Carroll on Fri, May 08, 2020 @ 12:30 PM

Safety signage requirements started in 1914 with only the most basic danger and caution signs for the safety of workers in the workplace. It wasn’t until 1918 that the (ANSI) American National Standards Institute was founded. They are a private, not for profit organization whose Mission statement is “To enhance both the global competitiveness of U.S. business and the U.S. quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems, and safeguarding their integrity.”  

Read More

Tags: Cowtown Signs, Social Distancing, How Signs Are Made, Direct Channel Letters, Safety Signs

Using Digital Signage for Your Brand and Business

Posted by Roger Carroll on Tue, Apr 28, 2020 @ 10:00 AM

Digital Signage can be used for entertainment, messaging, advertising, and creates an experience for the customer. It can also boost your brand and business, but can digital signage increase your business revenue? According to the Small Business Administration (SBA), “cites signs as the most effective, yet least expensive form of advertising for the small business. More specifically, with an LED sign in a typical American town, the cost per thousand impressions is as little as $0.74 — compared to over $22.00 for a newspaper ad. Numbers like that add up in a hurry.”


Read More

Tags: Cowtown Signs, Environmental Graphic Design, Marketing Strategy, digital signage

Stimulating Local Economy while delivering Excellence

Posted by Shannon Wiley on Fri, Jan 13, 2017 @ 10:30 AM

The River Point Commerce Center is a large industrial warehouse development in the heart of the Great Southwest Industrial subsection which Cowtown is proud to be a part of.  It is in the process of being rejuvenated by Stream Realty Partners and is comprised
of 602,958 square feet with direct access to the George Bush Turnpike, SH 183, SH 360 and I-30.  To be chosen as the company to produce the 12-foot monument directional sign was a proud moment indeed for Cowtown. Our ties to the GSW industrial district (which is committed to stimulate local economy while maintaining master craftsmanship) as well as the proven customer satisfaction record we presented landed this esteemed job.  Riverpoint needed signage rebranding for this area that is undergoing massive conversion and alteration.  The developers called upon Cowtown to polish the image of this location. The high visibility aspect of this location alone demanded impactful and meticulous signing that capitalized on the prime location of the real estate.  The resulting signage we developed with Stream reality (one of the premier agencies in the area) is one that will be referenced time and time again and we are honored to have our name associated with this venture.

Read More

Tags: Cowtown Signs

Businesses partner to stimulate local economy without sacrificing excellence!

Posted by Shannon Wiley on Thu, Dec 29, 2016 @ 04:12 PM


Star R Foam began in 1982 by a father/son team and has since grown to include four locations throughout the southwest.  This homegrown company is family owned and shares the same goal as Cowtown to keep the customer #1 while providing a quality product.  Both Cowtown and Star R Foam are members for the GSW association (Great Southwest Industrial District) which encompasses businesses from the Arlington/Grand Prairie area committed to stimulating local economy.  With this goal in mind; Star R sought out Cowtown to develop signage that would be visible for their location in at the prominent 360/I30 revitalized location.  Our teams collaborated to design reverse lit channel letters for exterior signage that capitalized on the changing landscape around their location.  The resulting signage commands the attention this flourishing company deserves and we are proud to be the local company of choice for their signage needs.

Read More

Tags: Cowtown Signs

For Projects Requiring Heart

Posted by Shannon Wiley on Mon, Nov 07, 2016 @ 10:46 AM

When institutions want to recognize important benefactors, they seek out a company like Cowtown who has vast experience with the challenges projects of the heart bring including greater than normal exacting expectations and strict deadlines.  TCCD campuses once again contracted us to collaborate a tribute to beloved professor and Philanthropist Allan Saxe in the form of a waterfall dedication at the Trinity River Campus; where our philosophy of Listen, Think, solve has never been more evident.  Saxe himself said, “These are my children – waterfalls, endowments, scholarships – those are my children.  Those are strong ideals to measure up to but fall in line with the legacy Cowtown in committed to forge with our body of work. Our team dealt with the challenges of water, curvature and slant of the existing wall, and height like the consummate professionals they have the reputation of being.  Dedication projects are the most endearing form of flattery an institution can bestow in gratitude of trailblazers but awarded to only the most trusted vendors and we are humbled and honored to be included in this monumental dedication.

Read More

Tags: Cowtown Signs

An lluminated Sign to be Proud Of!

Posted by Roger Carroll on Fri, Feb 26, 2016 @ 01:34 PM

Cloth and Glaze is a painting class for groups or individuals looking to enjoy a class with friends and a glass of wine. Cloth and Glaze is a new business that will be open for business in Spring 2016. When Cowtown was asked to make a standout channel letter sign for this budding business, we were excited to help out.

Read More

Tags: Cowtown Signs, Window Grahics DFW, Illuminated Signs DFW

Ultimate New Business Signage Guide for Fort Worth

Posted by Roger Carroll on Wed, Nov 12, 2014 @ 09:00 AM

You are standing inside your new office or storefront. You are excited about welcoming clients or customers, but you also know that it takes more than installing some shelves and stocking products to get ready. This is where our new business signage guide for Fort Worth members of the business community comes in.

Read More

Tags: Cowtown Signs, New Business Signage Guide Fort Worth, Signs for New Businesses Fort Worth

Need EVAC Maps for Your Fort Worth Offices?

Posted by Roger Carroll on Wed, Sep 24, 2014 @ 09:00 AM

Should your store or office have one or more EVAC maps? Fort Worth members of the business community realize that these signs are not just good ideas but actually quite frequently a legal requirement set forth by OSHA as well as the local fire marshal. Evacuation maps essentially identify a person’s current location and the quickest escape routes via stairs, emergency exits and elevators.

Read More

Tags: Cowtown Signs, EVAC Maps Fort Worth, Evacutation Plan Maps Fort Worth