Consumers associate banner advertising with special events, deep discounts and the types of occasions where products and services are out of the ordinary. Clever marketers use this medium to the fullest advantage of the venue.
Who Relies on Banner Marketing?
Whether you select pole or hanging banners, Fort Worth retailers know that that this marketing tool reels in the foot traffic. Like no other ad signage, it grabs – and holds – the attention of motorists and passersby. Moreover, it succeeds at highlighting niche services that may not be generally advertised by a service provider. This may include massages offered in a chiropractor’s office or pony-riding lessons at a pumpkin patch. Organizations, too, rely on banners to generate interest in a fundraising event, new member drive or special exhibition.
Why Hanging Banners?
Customized hanging banners are suitable for the interior or the exterior. Keep it simple with a company name, logo and minimal text. Get extravagant with an event explanation that is just interesting enough to entice pedestrians to stop in. Hanging banners have the advantage of marketing effectively when installed above a street or walkway.
In this setting, rely on a two-sided display. Opt for thicker vinyl and full digital coloration to make a splash. Hanging the banner above your entrance is another option. You do not need a two-sided display in this setting.
Catching the Eye with Pole Banners
While the hanging banner is all about the message, look to pole banners for the repetition. You have seen the pole banners Fort Worth car dealerships have installed on the light poles of their properties or on specifically installed display poles. They highlight the colors of the dealership and a branding message that underscores a certain type of car make or model.
In so doing, the repetition creates brand awareness in consumers, who come to associate this dealership with a certain type of car. When you add terms such as “used,” “new” or “financing,” you increase the interest in the product. This concept is easy to transfer to your business model.
Window Graphics and Banners? Yes!
When you want to choose a reusable advertising medium that is easy to switch out, opt for the types of window banners Fort Worth consumers look forward to seeing. They might include witty sayings in the windows of a bookshop, fashionable photographs in a boutique’s window or spring specials in a general store window. Add your window graphics to frame the poster and highlight continuous special deals. In fact, by using the posters, you frequently increase the interest in the bargains that your window decals advertise year round.
Getting Started on Your Order
Call the professionals at Cowtown Graphics & Signs. We use the artwork that you already have on file and then augment it with the special event details that you want to add to the promotional banners. If needed, we create the banners from scratch, which allows you maximum creative control over your marketing message. Call us today for more information on these – and other – visual branding solutions we offer.
Image credit: David Herrara